CHANEL

Launching press kit. Rouge Allure.

For the creation of a press kit for the much-anticipated launch of Rouge Allure, AM Studio Paris embarked on a journey to encapsulate the essence and allure of this iconic product. Inspired by the immortal allure of the Seagram Building in New York.

The team at AM Studio meticulously crafted a design that not only paid homage to this timeless architectural marvel but also elevated it to new heights of visual artistry.
The elegant and sophisticated packaging of Rouge Allure became a true muse, urging the AM Studio team to delve deeper into its rich history and architectural significance. Drawing inspiration from the century-old building, known for its sleek lines and imposing stance, the designers sought to capture the very essence of this monument. To achieve this, they employed graphic bold typography, strategically placed to accentuate the architectural-style aesthetic of the Rouge Allure press kit.