MYKONOS THEOXENIA

Am studio Paris revives the story of the legendary
Mykonos Theoxenia.

The New Mykonos Theoxenia, a Greek Ministry of Culture protected domain and Design Hotels member, reimagines its premises with elevated aesthetics curated by next-gen architects, VOIS, and Cosmoanima.

AM STUDIO PARIS revitalizes the hotel’s promise, embracing its Greekness and honoring its ancient Greek ethos. Rooted in Cycladic culture, the branding blends terracotta and reflex blue, resonating with the natural landscape.

The visual campaign and photographic production are drawn by the beauty, the light and the rhythms of ‘Myconian aesthetics’, effortless, but yet chic; barefoot and unfiltered, pure and unretouched.

AWARD
Outstanding Design and Visual Identity
Greek tourism and Hospitality Awards.

The brand value “greeknessence,”© is translated into
the overall communication strategy logo design and a series of supporting iterations for the brand to work across the vast array of touch points from digital applications to garments, products,
packaging, social and print campaigns.