The prestigious institution ACDF aims to integrate Uzbek art into the global world as well as to highlight the country’s cultural potential. The rebranding of the Foundations Logo and the edition of a coffee table book were among the actions taken to promote the country’s heritage and culture.
Our design studio, in collaboration with Yaffa Assouline, was commissioned to create brand equity,
logo, and a coffee table book for ACDF in Uzbekistan.
The basis of this logo is the beauty of geometry,
which is in the DNA of Uzbekistani and Islamic Art.
