Collage has shaped the visual arts of the 20th century and this work pays homage to the wonderful possibilities of the art form, combining photography, graphic design, painting, abstract elements and the stunning architecture of the face. A digital collage as a dialogue between beauty, semantics and textures, in a playful, striking composition of multiple impressions.
Art direction, digital collage, production
Am Studio Paris
“Women think of all colours except the absence of colour. I have said black has it all. White too. Their beauty is absolute. It is the perfect harmony” Coco Chanel
The ingenious, effortless black and white that has always been Chanel’s trademark, and the J12 reflects the love for simple, yet bold and striking aesthetics of the brand. Watchmaking reinvented, this ceramic, innovative, elegant watch was given three different earthy backgrounds, which resemble the purity of the volcanic black sand, the whiteness of snow and the smoothness of bamboo-textured black vinyl, creating a statement of timelessness you can touch.
Laziz Hamani & Kanji Ishii
“...I never get away from the notion
that I am watching myself in the passing show. As I eat I think of changes in situations. I work while I play, with the result that I become myself, a piece of film." Charle Chaplin
A tribute to the muted gestures and innuendos of body language, inspired by the monumental work of Charlie Chaplin or our contemporary James Thierrée.
Cryptic can be revealing and visuals can speak louder than words especially when they know how to engage the senses. The light diffused though the shutter alone can tell the tale, in a visceral, powerful performance, where sounds are superfluous.
Art direction, set design Alexandra Mercuri
Photography Michel Sedan
Filming Alexy Benard
Visage can be deceptive.
What is an interlude of sunshine in the darkness may just as well be an interlude of darkness in the sunshine.
A viewpoint is a rather fluid, mostly flawed concept.
In an attempt to interpret the fragment and the whole, the equilibrium between shadow and light, foreground and background, symmetry and asymmetry, colour and blandness, the photographer uses his personality as a mirror. The subconscious, intrinsic quality of the viewer, will reveal or perhaps, obscure the spectacle.
When the artist gives an image to something that yet has no name, it’s like assembling impressions and meanings, that mean different things, to different people.
The enchantment of that simple gaze is exactly this
subjective reading. Perceiving life, is like perceiving ourselves: anything can be accurate and anything can be amiss.
And in this fascinating process of understanding and
exchange of perceptions, there is a primal yearning to reach an objective truth, even if reality was, and will always remain, elusive.
Art direction, analogue collage, photography, production
A visionary, independent designer eyeware deserves an equally authentic communication voice. As part of the series images were created to use in-store, for a press kit, web campaign and the Enlite look book. Founded and based in Athens where the unadulterated light penetrates every cell and fibre of any living thing, Enlite is all about enlightenment of both the body and the soul.
Art Direction / Design AM Studio Paris
Photography Alexandra Mercuri
The theme of the Spring / Summer 2017 Campaign: enlightement,
driven by the senses, reflecting the purity of the frames and materials. images were also created to capture the iconic grooves of the Enlite frames, bringing life and energy to each product category. The images are being used across stores worldwide as well as web campaigns and web page.
Art direction, photography, production
AM Studio Paris
Caolion, the first natural Korean skincare brand, was created by a visionary woman who drew inspiration from nature’s wisdom. AM studio was inspired by the “Minus Beauty” philosophy without chemical and artificial fragrances and created stunning images that go well beyond the surface, deep into the goodness of natural ingredients. The visuals are a visceral reminder of how our bodies are kept alive breathing fresh air at a top of the mountain, the yin and yang axiom, or how we are inseparably connected to the moon and its natural cycles. The ad campaign, press visuals and packaging are visual representations of zen brought to the skin, the interpretation of Tao, as intended by nature, featuring charcoal that is the primary ingredient of many Caolion’s flagship products.
Art Direction, Alexandra Mercuri
Photography, Michel Sedan
Production, AM Studio Paris
Vidal Sasson, the most famous hairdresser of the 60s, was a visionary who created styles that embodied the idea of personal freedom for women, changing hair design for ever. His creations became legendary art forms like the classic “bob” for Mary Quant and Twiggy or the “pixie crop” for Mia Farrow. Like Sasson’s hairstyles, the Ad campaigns, in-store material, website and magazine design incorporate powerful graphics and images that reflect Vidal’s love for geometry, balance, precision and beauty.
Boucheron was the first jeweller to open a boutique on the prestigious Place Vendôme and for 160 years, the house has prevailed as the most prestigious experts in precious stones and masters of savoir-faire in creating exquisite jewellery and watches. The precious stones that are the raw material for l’arte de Boucheron, is also the protagonist of the catalogue design, where black serves as the perfect background to bring out the emotion and art of Boucheron gemstones, like colourful macaroons or candies: the gourmandise of the ultimate Parisian jewellery brand.
The circle is elemental in Asian symbolism as the beginning and the end, the dual pole of everything and in this campaign the face is encircled like a round canvas, enhanced with Kabuki-like make up: the white base, red lipstick and black and red accents. On some shots the face is painted white. On some others it forms a circle, as if the object is outside it, like another take on the Geisha culture, with blue as the central feature.
Art direction, photography, Alexandra Mercuri
film, production AM Studio Paris
A press kit for an iconic brand, inspired by the timeless Segram Building in New York, a distinctive example of the functionalist aesthetic in architecture by the visionary Ludvig Mies van der Rohe.
To reflect the purity of purpose and strict lines, the design is academic and strict in form, but just as alluring and mesmerizing as the brand it represents.
Art Direction, AM Studio
Photography Laziz Hamani
Di Gaïa woman is an earthly Goddess, in tune with the primal Mother Earth, but at the same time daring, strong, and seductive. “ Walk as you have already won” is the motto that could sign the campaign created for the woman who, though rooted on the ground, has the power to reach out for the skies and touch the stars. The Spring Summer ‘18 Campaign reflects the boldness of her steps and collection theme is inspired by the Trojan civilization.
Art Direction,set design Alexandra Mercuri
Photography Michel Sedan
Production, AM Studio