Apeiro – Matsuda Eyewear Campaign 2025
In collaboration with AM STUDIO PARIS

Apeiro marks the first edition of a creative dialogue between Matsuda Eyewear and AM STUDIO PARIS—reviving the spirit and heritage of Mitsuhiro Matsuda in the highlands of Greece.

As the first eyewear brand born from a global fashion pioneer, Matsuda stands at the crossroads of art, experimentation, and legacy. With its roots in intellectualism, romance, and quiet rebellion, the brand continues to push boundaries with poetic precision.

The Apeiro campaign pays tribute to Matsuda’s visionary ethos—merging past and future, restraint and innovation. Shot against the elemental backdrop of Tinos, the collection becomes a meditation on craft, form, and timelessness.

A love letter to boundary-defying design. A beginning.
A continuation. A statement.