For this campaign, AM STUDIO PARIS led the creative direction and production, crafting a visual narrative where design is elevated to poetry in motion.

Form meets function. Geometry finds its balance. In this series, eyewear transcends utility—becoming a refined expression of precision, movement, and sculptural elegance.

With the M2067 and M2068, Matsuda redefines structural harmony. Meticulously carved from high-quality Japanese acetate, these frames are thin yet resilient, bold yet weightless. A study in contrasts, they embody the seamless interplay of geometry and form.

Through thoughtful creative direction, the campaign highlights Matsuda’s mastery—where material becomes muse, and function transforms into pure artistry.