Antoine Antoniadis
Logo, Product Merchandising
The monogram ‘AA’ reflects the authority, precision, and ingenuity behind the brand’s distinctive prêt-à-porter pieces and artisanal garments.
AM STUDIO PARIS developed this monogram from the initials of Antoine Antoniadis, head designer of the namesake label. Known for its high-quality handbags and exclusive accessories, the brand merges refined craftsmanship with bold design.
Much like a modern coat of arms, the branded initials express both symmetry and singularity, capturing the essence of the brand’s identity. AM STUDIO aimed to distill the designer’s meticulous attention to fabric, pattern, and color into a monogram that is both simple and powerful—a mark that speaks to the character and quality of the creations it represents.
AM aimed to emphasize the selective choice of fabric, patterns, and colours into one straightforward but compelling monogram that would represent the essence of the brand.