AM STUDIO PARIS led the creation of the full communication strategy for King Jason Zante, including logo design and a flexible brand system applied across digital platforms, garments, products, and packaging.

The branding draws inspiration from the gentle ripples of water that surround the resort—symbolizing ease, fluidity, and conscious presence. The visual campaign is a reverence to the art of slow living: a series of tonal, immersive images that echo the natural palette and rhythms of the landscape. Every visual detail invites guests into a world of stillness, simplicity, and mindful luxury.