King Jason Zante
Strategy, Branding, Brand Manual, Visual Identity, Social, Stationary, Signage
For King Jason Zante, AM STUDIO PARIS developed a brand strategy built around The Art of Slow Living-a philosophy that places wellbeing, presence and the luxury of time at the heart of the guest experience.
Surrounded by water, the hotel was positioned as a contemporary sanctuary where architecture, nature and hospitality exist in perfect harmony. This strategic vision also shaped the creation of Purai Spa, establishing wellness as one of the brand's defining pillars.
AM STUDIO PARIS developed the complete brand strategy, creative direction, visual identity and production. Inspired by the ripples created when stone meets water, the logo reflects both the island's landscape and the hotel's architecture, creating a timeless identity rooted in tranquillity and contemporary Mediterranean hospitality.
Business card
kingjasonzante.com
Logo
Stationary
Advertising Campaign
The logo draws inspiration from the mesmerizing sight of gentle waves delicately forming on the surface of the tranquil water. Like a pebble dropping, creating a ripple effect that soothes the senses, our logo captures the essence of grace and tranquility. Moreover, the dark Olive green hue chosen for our logo is a reflection of the abundance of olive groves that this domain is graced with. Together, these elements intertwine harmoniously, symbolizing the natural beauty and serenity that our brand encompasses.
Brand Bible
