Label for La Maison Palmier Abidjan with a beige background and a simple palm leaf icon at the top

La Maison Palmier
Strategy, Branding, Brand Manual, Signage

As Abidjan's first boutique hotel and a member of Design Hotels™, La Maison Palmier introduced a new vision of luxury hospitality, where Mediterranean living meets African elegance within the richly layered interiors of designer Maxime Liautard.

AM STUDIO PARIS developed the complete brand strategy and 360° brand identity, creating a visual language that expressed the warmth, generosity and vibrant hospitality of the destination. From positioning, logo and identity system to photography, communication and branded touchpoints, every element was designed to create a cohesive guest experience while establishing La Maison Palmier as a landmark destination for both international travellers and the local community.

Awarded Outstanding Design & Visual Identity
AHEAD Awards

Close-up of a white paper with the words 'La Maison Palmier Abidjan' printed on it, partially shaded by shadows of leaves.
Set of promotional materials for La Maison Palmier, including a colorful illustrated brochure with lush greenery and a building, a large white sheet of paper, and a small beige business card.
Set of four decorative door hangers and cards with tropical foliage design, two with messages in English and French, one in a folder, and one with a black elastic band.
Hotel website displayed on a tablet, showing a modern hotel room with large windows, a seating area, and a wooden desk.
A modern table lamp with a textured, semi-circular shade and a rectangular marble base, positioned on a wooden table near a window with lush greenery outside.
An elegant menu and cover for 'Le Bistrot' restaurant, featuring a lush green, leafy tropical illustration and pastel tones, placed on a pink marble surface.

Le Bistrot Palmier

Three elegant menu cards with botanical designs, placed on a white marble surface.
Two notebooks with jungle-themed cover designs, one featuring a person walking through dense tropical foliage, and the other displaying lush green plants and palm leaves.
Cover of a magazine titled "Le Magazine De La Maison Palmier" with an illustration of a lush tropical jungle and a person walking among tall palm trees.
Cover of a menu or brochure titled 'Le Bistrot de la Maison Palmier' with a dark green textured background.

The annual Awards for Hospitality Ahead has attributed the design award for the overall identity of a hotel or hotel brand, including graphic design, signage, artwork, and physical media to Am Studio Paris.