Cahier de Rêves by Matsuda
In collaboration with Olivia Arthur, Magnum Photos

AM Studio Paris presents the latest campaign for Matsuda Eyewear, a special project created in full collaboration with Magnum Photos artist Olivia Arthur.

Under the creative direction of Alexandra Mercuri, founder of AM Studio, the campaign unfolds as an allegory of the creative journey — a dreamlike story of an artist in search of inspiration, guided by the elusive presence of a muse.

This collaboration comes to life through a social campaign, a book edition, and a series of films, blending narrative, photography, and design into a poetic visual experience.