Matsuda Eyewear
Creative Direction, Production


Rimless Campaign

Spring Summer 2025
Tinos, Greece

Shot in a marble quarry on the island of Tinos, this campaign explores the tension between weight and lightness—the raw, sculptural permanence of stone set against the refined, lightweight design of the collection.

Creative Direction
Alexandra Mercuri for Am Studio Paris

Photography
Michel Sedan

Fashion Director
Nicholas Georgiou

Talents
Kenny Salgado, Robo Dishi

Hair
Daniela Babek

Make up
Athina Karakitsou

Production
Am Studio Paris