Matsuda Eyewear
Creative Direction, Production
Rimless Campaign
Spring Summer 2025
Tinos, Greece
Shot in a marble quarry on the island of Tinos, this campaign explores the tension between weight and lightness—the raw, sculptural permanence of stone set against the refined, lightweight design of the collection.




Creative Direction
Alexandra Mercuri for Am Studio Paris
Photography
Michel Sedan
Fashion Director
Nicholas Georgiou
Talents
Kenny Salgado, Robo Dishi
Hair
Daniela Babek
Make up
Athina Karakitsou
Production
Am Studio Paris