Matsuda Eyewear
Creative Direction, Production

Collectible pieces of unparalleled Japanese craftsmanship, the M3152 and M3153 revisit Matsuda’s iconic side shield—merging engineering precision with artisanal finesse in a design that embodies the brand’s distinctive style.

Inspired by fine jewelry-making techniques, the campaign brings us closer—through mirrored reflections and intimate visuals—capturing the intricate details and quiet strength of each piece.

Reflections of mastery