The brand strategy for Valmar Corfu was built around a defining idea: the Riviera spirit of Corfu.

Facing the Ionian Sea and backed by a hillside of cypress trees—the inspiration behind the name Valmar-the hotel offered the perfect setting to reinterpret the elegance of the Mediterranean Riviera through a contemporary lens. Its distinctive 1960s architecture further reinforced this identity, celebrating a golden era of travel and hospitality.

AM STUDIO PARIS developed the complete brand strategy, creative direction, visual identity and production, creating a cohesive brand experience that expresses the timeless character of the destination across every touchpoint.