Founded by French-Persian designer Yalda Rozban, YALDA ROZ embodies the duality of light and shadow, tradition and modernity. The name itself—Yalda, meaning “winter solstice,” and Rooz, meaning “the day”—captures the brand’s essence: a balance of contrast and transformation. This inspired the creation of a distinctive logo, with a crescent-shaped ‘O’ symbolizing the solstice moon rising into day—a visual metaphor for versatility and renewal.

AM STUDIO PARIS led the overall strategy, creative direction, and production, shaping a brand identity that is pure, timeless, and aligned with sustainable values. Each piece is crafted in Parisian ateliers and released through limited online drops, embracing a zero-waste philosophy and conscious consumption.