Mykonos Theoxenia
Strategy, Branding, Brand Manual, Visual Identity, Social, Stationary, Signage
For the repositioning of Mykonos Theoxenia, a protected cultural landmark and one of Greece’s most iconic hotels, AM STUDIO PARIS developed a brand strategy centred on the Essence of Greekness.
The objective was to restore the hotel’s original identity by moving away from the increasingly international aesthetic associated with Mykonos and reconnecting the brand with the authenticity, elegance and generosity of Greek hospitality. Through strategy, visual identity, logo, creative direction and communication, the project
re-established Theoxenia as a timeless expression of the island’s cultural heritage.
Awarded Corporate Identity & Branding
2023 Greek Tourism Awards.
The brand value “greeknessence,” is translated into
the overall communication strategy logo design and a series of supporting iterations for the brand to work across the vast array of touch points from digital applications to garments, products, packaging, social and print campaigns.
