Yearly Edition in collaboration with Magnum Photos

Mykonos Theoxenia
Branding, Brand Manual, Stationary and Signage

The New Mykonos Theoxenia—a Design Hotels™ member and a protected cultural landmark under the Greek Ministry of Culture—has been reimagined with elevated aesthetics by next-generation architects VOIS and Cosmoanima.

AM STUDIO PARIS led the revitalization of the hotel's brand identity, embracing its authentic Greekness while honoring the philosophical ethos of Ancient Greece. Rooted in Cycladic culture, the visual language merges terracottaand reflex blue, echoing the island’s natural landscape and elemental contrasts.

From branding and marketing to content and photographic direction, the campaign celebrates Myconian aesthetics—effortless yet refined; barefoot, unfiltered, and deeply attuned to the island’s unique light and rhythm.

Award: Outstanding Design and Visual Identity – Greek Tourism & Hospitality Awards

The brand value “greeknessence,” is translated into
the overall communication strategy logo design and a series of supporting iterations for the brand to work across the vast array of touch points from digital applications to garments, products, packaging, social and print campaigns.

The brand value “greeknessence,” is translated into the overall communication strategy logo design and a series of supporting iterations for the brand to work across the vast array of touch points from digital applications to garments, products, packaging, social and print campaigns.

AM STUDIO PARIS

© 2025 All rights reserved. No part of this webpage may be reproduced, distributed, or transmitted in any form or by any means, without the prior written permission of © AM Studio Paris

The brand value “greeknessence,” is translated into
the overall communication strategy logo design and a series of supporting iterations for the brand to work across the vast array of touch points from digital applications to garments, products, packaging, social and print campaigns.

© 2025 All rights reserved. No part of this webpage may be reproduced, distributed, or transmitted in any form or by any means, without the prior written permission of
© AM Studio Paris