Essence of Greeknessence
Mykonos Theoxenia
Strategy, Branding, Creative Direction, Social
AM STUDIO PARIS reimagined the legendary Mykonos Theoxenia, reviving its vintage soul through a visual identity rooted in Greek heritage and low-key elegance. A protected landmark and member of Design Hotels, the resort underwent a refined transformation led by VOIS and Cosmoanima.
Inspired by Cycladic culture, the branding blends terracotta and reflex blue—echoing the natural Myconian palette. The campaign captures the essence of the island: light-drenched, barefoot, effortlessly chic, and unapologetically raw.
Awarded for Outstanding Design & Visual Identity
Greek Tourism & Hospitality Awards