The Revival of a Myth

Mykonos Theoxenia
Strategy, Branding, Creative Direction, Social

AM STUDIO PARIS reimagined the legendary Mykonos Theoxenia, reviving its vintage soul through a visual identity rooted in Greek heritage and low-key elegance. A protected landmark and member of Design Hotels, the resort underwent a refined transformation led by VOIS and Cosmoanima.

Inspired by Cycladic culture, the branding blends terracotta and reflex blue, echoing the natural Myconian palette. The campaign captures the essence of the island: light-drenched, barefoot, effortlessly chic, and unapologetically raw.

Awarded for Outstanding Design & Visual Identity
Greek Tourism & Hospitality Awards